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How To Create High Intent Facebook Custom Audiences

Facebook custom audiences are the best in targeting when done correctly. Compared to Google ads which every search has very high intent, Facebook audiences compensate by giving you a lot of different ways to accomplish the same task.

facebook ads

Facebook custom audiences are the best in targeting when done correctly.

Compared to Google ads which every search has very high intent, Facebook audiences compensate by giving you a lot of different ways to accomplish the same task.

While it is highly appealing to most marketers it can also be a downfall.

Most marketers only create very basic audiences and start running ads and wonder why they aren’t getting the results they so much desire.


There are so many options and ways to customize a custom audience that it can quickly become overwhelming.

But audience targeting must be your priority in order to see a better return on investment (ROI).

Audience targeting is your bread and butter.

With better targeting, your ads will see cheaper cost and high score but above all, it will resonate with your audience.

Here is how you can quickly create highly targeted custom audiences that work.

Create a highly specific Facebook custom audience

You need to create a custom audience that is specific to be able to convert your traffic at a reputable rate.

Let’s say you are a music coach advertising your online course using Facebook Ads. 

What you can do is create a custom audience that has only visited your offer page and spent a certain amount of time on the page.

If someone has spent 25% of the time on your offer page they are more valuable than a random visitor who only spent 5% or less.

TIP: remember to URL “contains” and add you target URL 

facebook custom audience image

Now, remember when you are creating your ad you need to remove buyers by uploading a list of buyers (customer list) and create an audience.

Then use that audience to exclude them which makes sure that people who have converted do not see the same message again.

facebook custom audience

Ultimately, you want to use custom audiences to reveal how people interact with your website and your products and services and guide the way your marketing funnel and messaging.

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